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Let’s be real. Getting noticed online can be unbelievably difficult! Especially when you’re selling something. Here we’ll talk about one the nerdiest topics on marketing for fashion brands…. SEO. It’s one of the most important, yet overlooked, ways of getting noticed online.

SEO: A Key Strategy to Market Your Fashion Brand Online

What is SEO? Why should I care about it?

SEO stands for “search engine optimization”. Now before your eyes glaze over and you click over to another article, let me tell you why you should care about SEO:

SEO is free, highly-effective marketing for your online business. If you’re selling ANYTHING online, you should care about SEO.

Depending on what you’re selling, SEO will likely be the highest driver of traffic to your website and, of course if you optimize properly, will be the greatest source of your conversions to sales.

Convinced? I hope so. Because if you fail to embrace the power of SEO, you’ll be turning your back on massive potential growth and sales!

How does SEO work?

SEO is actually quite simple! It sounds complicated and – true – it’s difficult to master, but it’s easy to get started and to make a big difference to your fashion label or ecommerce shop.

The purpose of this post isn’t to teach you exactly how to do it, but rather to convince you of the importance of including it in your brand’s marketing strategy. But here’s a little primer on the basics:

Fashion SEO is all about keywords. A “keyword” is just a term that you would search for to find anything you search for online. The keyword for this article, for example is “SEO for Fashion Brands”. That means that if you found this article by searching Google or another search engine, then you probably searched for that keyword or something closely related. That’s because I have optimized this article to perform best for that keyword.

Your keywords are like rings on a dartboard. You’ll have the bulls-eye, of course, but if you miss the bulls-eye, you’ll still (hopefully!) hit another part of the board, which will allow you to score something, even if it’s not the spot you were aiming for.

That’s good news because it means that you don’t have to be perfect in order to reap the benefits of trying to employ SEO in your fashion brand marketing strategy.

The one thing you DO have to do is make the effort. Hang up the dartboard. All it takes is some focused effort and you WILL see results! No question. Guaranteed or your money back. Actually, you didn’t even spend any money, so what do you have to lose?

Sounds incredibly simple, right? That’s because it is! It can be a bit time-consuming, sure. It can be frustrating at times when you’re not sure what to write. But at the end of the day, you need people to find your site. And the only way that’s going to happen is if you sit your butt down, focus for an hour or two, and get some content written!

So let’s talk briefly about how to do it.

How do I choose keywords for my website?

The best keywords for a fashion brand are the keywords that relate to what you’re selling. Do not try to write about things that don’t relate to your business and to what you’re selling. The best SEO for fashion is to just talk about exactly what you’re selling.

As an example, if you’re selling swimsuits for babies, you’re going to want to focus your content on “swimsuits for babies” or “baby swimsuits” . You also need to consider what else they might be called, like “baby swimwear” or “baby swim suit”. Include these various terms in your content so that people searching for them will be able to easily find you and your products.

It’s that simple. You just need to spend some time to write about what you’re selling, being careful to use the actual search terms in the content you’re writing, rather than other terms.

Good keywords for a fashion e-commerce website, for example, are going to be keywords that relate to each item for sale. This will happen in the description of the item itself. If you’re trying to gain exposure with your Shopify site, you’ll want to spend some time with each item, making sure that you fully explain what each item is, using all the various keywords that relate to each item specifically.

Keywords for a fashion designer might be more generalized, but you’ll need to find something unique about what you’re doing that you can talk about. If you’re in a certain location, like Hawaii, for example, you’ll want to use the phrase “fashion designer in Hawaii”. This will make it far easier for Google and other search engines to read your content then deliver it to the audience that is searching for it.

Keywords for fashion bloggers might be way more broad, but again, SEO for fashion is just all about writing good content that meets the needs of the reader. If you write on topics of interest to your readers, the keywords will naturally appear!

The main thing to remember is that each page, blog post or product needs to be written for a fairly specific subject and needs to have a fair amount of content related to that subject. I’ve spent a lot of time here talking about SEO for fashion brands, so I can be fairly certain that this post will rank for my target keywords, as well as some other adjacent keywords.

Which keywords perform best for fashion brand SEO?

The goal of SEO is to help your content rank highly for whatever keywords you choose. The higher, the better.

Which do you think will be easier to be found on google for: “Red Hat” or “Red Gnome Hat”?

Here’s a hint:
According Ahrefs, the search volume for “red hat” is about 2,400 monthly in the US. “Red Gnome Hat”, on the other hand, has about 100 searches. The more common item has 24x more searches than the more unique item. So which should you sell?

Conventional wisdom might tell you that something with more search volume is a better product to sell. But, when it comes to selling fashion online, that’s not necessarily the truth.

If you’re a big player in the hat game and your website ranks well for the keywords, you’ll likely make more $$$ selling “red hats”. But, bigger volume means more competition. So, if you’re a smaller business, you’ll probably have a much better shot at top ranking if you’re selling gnome hats!

Knowing what you know now about fashion keywords, if you’re a smaller brand then you’ll have a much easier time getting noticed if you sell more unique products.

SEO for fashion brands follows those simple guidelines:

  • Find something unique to sell
  • Talk about that item and describe it in detail.
  • Try to get your website to rank well for those keywords and you’ll attract customers

So what’s the catch? There is no catch. That is literally all you have to do… write content! The keywords will naturally appear in the material that you write.

SEO is the single most valuable – and simplest – strategy you should be using when marketing your fashion brand.

About the author 

Richard Gregory

Hi, I'm Richard, the founder and CEO of Prototype Global. More than anything else in this life, I love to help other people achieve their dreams. Working at Prototype offers me an amazing chance to positively impact so many people and brands. I hope you'll be one of them! ?

  • To whom it may concern,

    I am looking for employment in this field that involves in producing a product that can involve fashion, production, and or work with fabric that can either go for upholstery or just work with a simple jersey. I have a year of fashion designing studies. Worked in glamorizing wedding dresses to cutting fabric and some knowledge in pattern making. If there is any available work in any of these fields and would like to talk to me further, please email me. Thank you.

    All things are possible…

    Sonia Diaz

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