When tariffs and trade barriers go up, the knee-jerk reaction is to brace for impact. Rising costs, disrupted supply chains, and uncertain demand can hit the fashion industry hard—especially the major players who operate on tight margins and massive scale. But for small and mid-sized fashion brands (SMBs), these moments of macroeconomic disruption may come [ read more…]

In the not-so-distant past, fast fashion was the supervillain of overconsumption. Brands like H&M and Zara revolutionized the industry with their ability to rush runway designs to retail racks within weeks rather than months. But what we once considered alarming has been eclipsed by something far more insidious: ultra-fast fashion. From Fast to Ultrafast: A [ read more…]

We’re beyond excited to share some big news from inside the Prototype Global family. Fans of HBO’s The Last of Us—and fans of great design—will want to keep their eyes on Wrangler’s latest collaboration with the series. The upcoming Wrangler x The Last of Us collection brings gritty, survivalist energy to the world of westernwear, [ read more…]

New 32% Tariff on Indonesian Imports: What Does This Mean for Import Duties? On April 2, 2025, President Donald Trump announced a series of new tariffs under his “Liberation Day” economic plan, aiming to address perceived trade imbalances and protect American industries. Among these measures, the United States will impose a 32% tariff on imports [ read more…]