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Fashion

Branding

The Logo

There are 2 main parts to a logo:


The Mark

A logo mark is the what most people think of as a logo. It’s a unique combination of shapes and colors that visually communicates something about the brand. A strong mark is powerful indeed, as you’ll see below. 

The Typography

Typography (aka the Fonts) is a surprisingly effective way to communicate both with words and with visual design. Typography is just as powerful a tool as the mark.

In Fashion

BRANDING IS EVERYTHING


We’ve all heard people (or ourselves) say:
“You’re paying for the brand.”
“I don’t want that off-brand junk.”
People love “name brands” and they’re often “brand loyal“. 

Clearly, brands are big business.

When it comes to building a fashion business, nothing is more important that branding. Your brand is how your business conveys its message to the world through the use of visual design, color and careful messaging.

Here at Prototype, we’ve worked with hundreds of brands from across the fashion spectrum and we understand the needs of fashion brands better than anyone in the industry. 

Let’s talk about branding and why it’s so important to your fashion label…

Prototype Global - Fashion Product Development

Build Your Brand With Prototype

Here at Prototype, we've worked with hundreds of brands from across the fashion spectrum and we understand the needs of fashion brands better than anyone in the industry.

We don't waste your time or money. Our competitively-priced branding packages will position you for success with everything you'll need to launch a fashion brand and start making sales.

Logo Mark

Take a look at these logos. How many of these companies can you name? 

mcdonalds logo
Nike logo
shell logo
apple logo
starbucks logo
target logo

Probably all of them, right? Easy! 
That’s the power of the logo mark.

Typhography


Back when I was in design school in San Francisco, I used to tease the typography students in my school (Sorry Fernando!). I was kidding, but only half kidding. At that time, I didn’t understand the raw power of a font.

For example, take a look at these typography-based logos. Do you think you could recognize them even if they had other words written? Probably most of them, right? 

Think about that for a second…  Wow.

The subtle ways our written alphabet can be tweaked in order to trigger memories and associations is truly remarkable. 


Prototype Fashion Logo Full Black

Work With PROTOTYPE To Create Your 

Fashion Brand


We know there are literally thousands of resources out there to develop your brand. 

However, Prototype is the ONLY resource that specializes in fashion brands and has the ability to take your brand all the way through the process and across the finish line. 

We’re not just a team of fashion designers and sample makers.  Inside Prototype, we have a wide range of other professionals with expertise in graphic design, photography, interior design, architecture, visual merchandising and more.

We KNOW fashion branding, inside and out. We know exactly what you’ll need to make your fashion label a success!

Interested in learning more about fashion label branding services?

Common Fashion Branding Questions

How do i create a fashion logo?

Fashion logos are pretty much like any other type of logo, with one major difference. The most important consideration when you're designing or choosing a logo for your brand is to make sure that it will display clearly on the tags and labels that you'll be using on your products. Prototype's design team specializes in fashion branding, so we'll be able to guide you toward the best result.

how do i make my own clothing brand logo?

You can definitely create your own brand logo using software like Adobe Illustrator or my personal favorite, Affinity Designer. Truthfully, however, if you're not a graphic designer, we'd strongly recommend that you hire someone to do the work properly. Your logo and branding is every bit as important as your products. You shouldn't neglect either. It's a bit of an investment up front, but it's well worth the expense. 

how can i design my own logo?

It's relatively simple to create your own  logo using software like Adobe Illustrator or  Affinity Designer. Truthfully, however, if you're not a graphic designer, we'd strongly recommend that you hire someone to do the work properly. Your logo and branding is every bit as important as your products. You shouldn't neglect either. It's a bit of an investment up front, but it's well worth the expense. 

If you do decide to create your own, you should definitely be using a vector software, NOT an image software. Why? Because vector artwork can be easily resized with no loss of quality. That's not the case with images. In other words, use an Illustrator type software not a Photoshop type software to create your own logo.

Who can make me a logo?

There are probably 100 million people out there that could make you a logo. But how many of them are going to be legitimately talented? 

One of the biggest mistakes you'll ever make in starting a business is asking a friend or relative to do your branding. Trust us! Worst decision ever. 😅

At Prototype, we specialize in fashion branding, so we know exactly what you will and won't need to start your fashion label off right.

What are logo designers called?

Logo designers are generally called "graphic designers", meaning that they design much more than just logos. A logo is perhaps the best-known part of a brand, but in reality, there are many more parts of a brand. 

The typeface or font is another critically important part of a brand. When our designers work on a project, we have to consider ALL the various places your brand will need to be represented. It needs to be consistent everywhere.

how can i find a logo?

The short answer is... Don't look for a logo. Create one. 

There's just no way that a stock logo will have the same level of power to describe your brand as a custom logo. 

However, if you're just looking for inspiration for a logo, we recommend using a stock vector artwork site, like Shutterstock.com.

Sites like that will have lots of ideas that you can adapt to your own brand.  

how do i came up with a fashion logo?

Fashion logos and branding are somewhat unique. They have all the same requirements of any small business. They must tell the story of the brand clearly and guide the customer's impression. 

However, fashion labels also often have a personal touch to the branding that connects to the fashion designer herself. In many cases it could be just the name of the designer. But the font and the flavor of the branding needs to tell a story about what type of products to expect from the brand. 

how can i make my logo stylish?

The #1 most important consideration when making a logo is to choose the designer carefully. Make sure they have a strong portfolio in exactly the type of business that you're starting. Don't rely on words and promises. Look carefully at their work and let that make your decision for you. 

We highly recommend using proven professionals, like the team at Prototype. Professional designers will be able to get better results, faster. This allows you to focus on sales, knowing that you have a strong design foundation. 

how do i make a logo for my boutique?

Making a logo for a boutique is the same process as making a fashion label logo. The most important consideration is that your logo represents your business. The stronger the branding, the stronger your business. It's not exaggerating to say that your brand is just as important as the products you sell, and often more important.
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