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This is part 4 of the Fashion Startup Checklist. A series of 21 steps dedicated to helping you launch your fashion brand as smartly and efficiently as possible.  Now that you’ve brainstormed, proven your concept AND chosen a name, it’s time to double-check and make sure you’re on the right track. Why Evaluate Defensibility Maybe [ read more…]

This is part 3 of the Fashion Startup Checklist. A series of 21 steps dedicated to helping you launch your fashion brand as smartly and efficiently as possible.  Here’s where you’re at…You’ve brainstormed a concept and proven it through good research. Now you’re ready to start building it! A new company, like a new baby, [ read more…]

This is part 2 of the Fashion Startup Checklist. A series of 21 steps dedicated to helping you launch your fashion brand as smartly and efficiently as possible.  Now that you’ve got your concept more or less figured out, it’s time to test it with market research and smart planning. This is the stage where [ read more…]