Fashion Forward Blog

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>>> Fashion Forward

BLOG & PODCAST by PROTOTYPE

Keep up with the latest talk, tips and tricks from the team here at Prototype. We'll be discussing anything and everything related to the fashion industry. We have a particular love for all things startup, small business, digital fashion and manufacturing. You'll hear honest talk and you'll get clear, valuable information that you'll want to put to use in your own fashion brand. Read on and subscribe below today!

SEO for Fashion Brands

Richard Gregory

Let’s be real. Getting noticed online can be unbelievably difficult! Especially when you’re selling something. Here we’ll talk about one the nerdiest topics on marketing for fashion brands…. SEO. It’s one of the most important,

SEO for Fashion Brands

The Latest

October 23, 2024

Brand Spotlight: Grip Baby

GRIP BABY: LITTLE MOVERS ON THE GO. First-of-its-kind infant crawling support for a secure foundation for baby, today and tomorrow.FOR LITTLE MOVERS WITH BIG DREAMSFounder: Ally WeissYear Founded: 2024Home Base: San Francisco Bay ...

October 23, 2024

Brand Spotlight: Kolibri

KOLIBRI: WHERE PASSION MEETS PURPOSE. Dive into a world of conscious luxury. Kolibri is more than just a luxury swim brand. It's a movement for conscious living, where luxury and sustainability go ...

Fashion Trends, Featured, Manufacturing, Musings & More

Country of Origin Adds Value to Your Brand

by Richard Gregory

November

2021

Country of Origin Meaning Country of Origin is a mark found on most products that informs the consumer in what country the product was made. These most commonly appear like this: Made in the USA Made in China Made in Vietnam Country of Origin will affect tax rates, trade regulations and many other legal issues [ read more…]

Uncategorized

The Complete Guide to Fashion Tech Packs

by Richard Gregory

May

2021

In the fashion industry, the tech pack is the single most important piece of information you need to communicate your design to a manufacturer. What is a Tech Pack in Fashion? No Tech Pack = No Plan If we had a dollar for every designer who came to us armed with nothing more than a [ read more…]

Fabrics & Materials, Swimwear

Sustainable Swimwear Fabrics

by Richard Gregory

December

2020

For years, fabrics such as polyester and nylon have been the norm in swimwear. While these fabrics continue to perform well, more people are considering sustainable fabric options as consumer behaviors evolve. More recently, a variety of awesome sustainable swimwear fabrics have hit the market. Sustainable Swimwear Fabrics 101 Consumers have become increasingly aware of [ read more…]

Fashion Trends, Musings & More

Will Pandemic Fashion Go Viral?

by Richard Gregory

August

2020

I’ll be the first to admit: I never really considered the idea that Asians were forward-thinking in wearing masks in public spaces. A bit embarrassingly, after several years living in Indonesia, I never really did totally understand what the masks were for exactly. I always wondered, are they paranoid about getting sick or are they [ read more…]

Startup Tips, Swimwear

Why Sell Swimwear Online?

by Richard Gregory

June

2020

Selling swimwear online is challenging, but rewarding

There are a few positive benefits and reasons why you should sell swimwear online. Swimwear is one item that will always be in high demand. Men and women alike want to find the perfect suit for showing off their physique and spending some time in the water. So, take a deeper look if you’re in [ read more…]

About Prototype

Prototype reimagines the process of developing & manufacturing fashion products, taking the pain out of sourcing and developing new products. We help buyers and suppliers better compete in the global marketplace.

Prototype is committed to a bold new standard in ethical manufacturing and high quality, sustainable production.

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Thank you so much for everything you have done so far in helping my dreams become a reality!

This all feels so surreal and I can only imagine what the future holds for the business.

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Swimwear designer

I liked the informative and helpful information on your process via your website. It helped me understand what you offer and what I need to start thinking about. Everybody else had a vague message... blah blah blah!

Holly Z.

Lingerie designer

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Welcome to

>>> Fashion Forward

Listen to the Fashion Forward Podcast

Recommended

SEO for Fashion Brands

The Latest

Brand Spotlight: Grip Baby

Brand Spotlight: Kolibri

Country of Origin Adds Value to Your Brand

The Complete Guide to Fashion Tech Packs

Sustainable Swimwear Fabrics

Will Pandemic Fashion Go Viral?

Why Sell Swimwear Online?

About Prototype

useful links

People are talking