Fashion Design Meets Fashion Technology

Fashion + Technology

At first glance the two words don’t seem to go together: artificial intelligence (AI) and fashion apparel design, but clearly they do as several large fashion companies have paired with fashion technology partners. This presents an exciting new computer-based design option for the fashion industry.

Google’s Design AI:

Google partnered with German fashion platform Zalando for a project they call Muze, a designer-driven (AI) project.

The Google engineers developed a program that relies on the knowledge of over 600 fashion experts.  Their (AI) also digitally collects samples of colors, patterns, textures and style patterns.  Imagine then a computer program with all the design know-how of 600 experts plus a database of thousands of samples mentioned above. 

Google’s Muze strives to be a virtual Apple Music player for fashion design. This program started in late 2016 to very mixed reviews of the design output produced.  For that reason most believe that (AI) cannot yet design good fashion apparel. This fashion technology offers an option for designers  looking for new inspiration. 

Amazon’s Design AI:

Amazon developed a project that seeks to define if an item is “stylish” or not.  Amazon’s program collects images, textures, patterns, colors and style patterns for its fashion technology.  And so it seems, this technology promises to help designers work through problems and find assistance by combining data with their own fresh ideas. Currently the technology represents fast-forward and automated research.  

Tommy Hilfiger’s Design AI:

Similarly to Amazon, Tommy Hilfiger use their own fashion technology (AI)  with IBM and the Fashion Institute of Technology to produce novel trends. This includes  input from Tommy Hilfiger’s products and runway images, colors, styles, silhouettes and trending patterns.

Prototype is a professional designers’ resource located in Bali, Indonesia. We provide a variety of branding and product development services that help new and existing brands outsource to Indonesia, while maintaining a high level of quality and discipline. From sketch to shelf, we bring your designs to life! Tune into our blog weekly for more insight into the latest trends in the fashion design industry and to find out how Prototype can help you.